Copywriter vs. Content Writer vs. Creative Writer Explained
So much has changed since I entered the marketing industry as a writer many years ago. Perhaps the most significant shift is the amount of content being generated due to…
Why cybersecurity is a marketer’s problem
If your email response rates are on a downward trend, you could attribute the decline to inbox saturation—or deliverability issues. But there’s another reason your email ROI could be at…
Unbelievable! 4 ways to achieve content integrity
Words hold power to influence and persuade, but also to damage and degrade. This reality has never been more real than it is today, with the 24/7 impact of social…
Five ways to boost content appeal with video
Video content is taking the B2B world by storm. It’s estimated that more video content is uploaded in 30 days than all three major TV networks have created in 30…
Hiring a wordsmith? Freelance copywriter rates demystified!
Struggling with your freelance copywriting budget? Keep this in mind: it’s all about project scope! Hiring a freelance copywriter isn’t a one-size-fits-all proposition. The rate you’ll pay is largely determined…
Deep dive: Secrets to writing the perfect headline
There’s a vast ocean of opportunity for headlines to drown your message and sink your marketing and social media campaigns. A great headline instantly grabs and engages, entices and inspires.…
Home page hit or strikeout? 5 content tips to cover your bases
Striking out on home page content can turn customers off and turn them away from your brand. Your home page serves as the front door to digital visitors coming to…
Need attendees? Top 7 copy tips to drive event registration
What’s the biggest challenge of event marketing? Getting attendees to register for your programs, of course. Strategic copywriting can go a long way in helping to boost your event registration…
Anatomy of the perfect B2B landing page
The function of a landing page is pretty specific: conversion. Whether it’s tied to a PPC campaign, banner ad, e-mail blast or direct mail campaign, your landing page has to…
Put your subject lines to the test
I’ve had the privilege of working with some pretty big clients on large-scale email campaigns that have taught me something valuable: humility. You see, just when I think I have…