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1 February

Why Freelance Bloggers Are a Big Deal for Small Businesses

bonnieoconnor
A blog is a powerful marketing tool for any business, and it’s an excellent way for companies to share their expertise with customers and prospects. Yet as valuable as blogs…
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31 January

5 Reasons to Hire a Freelance Social Media Copywriter

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Every brand wants more followers, likes, and subscribers. While social media campaigns have proven their value for reaching both brand advocates and potential new customers, success doesn’t come easily. Brands…
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31 January

Fuel Social Media Outreach with a Freelance Copywriter

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Social media platforms are powerful tools brands can use to keep customers and prospects engaged across different social media sites. Failure to optimize your social media presence can lead to…
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10 March

6 Ways to Build Up Content When Business Is Down

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Every business has sales peaks and valleys, and external events can cause a company to slow. So  what’s a business to do with downtime caused by disruption? Use it to…
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14 July

Copywriter vs. Content Writer vs. Creative Writer Explained

bonnie
So much has changed since I entered the marketing industry as a writer many years ago. Perhaps the most significant shift is the amount of content being generated due to…
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25 January

Why Cybersecurity is a Marketer’s Problem

bonnie
If your email response rates are on a downward trend, you could attribute the decline to inbox saturation—or deliverability issues. But there’s another reason your email ROI could be at…
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12 January

Unbelievable! 4 Ways to Achieve Content Integrity

bonnie
Words hold power to influence and persuade, but also to damage and degrade. This reality has never been more real than it is today, with the 24/7 impact of social…
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2 August

Five Ways to Boost Content Appeal With Video

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Video content is taking the B2B world by storm. It’s estimated that more video content is uploaded in 30 days than all three major TV networks have created in 30…
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27 May

Hiring a Wordsmith? Freelance Copywriter Rates Demystified!

bonnie
Struggling with your freelance copywriting budget? Keep this in mind: it’s all about project scope! Hiring a freelance copywriter isn’t a one-size-fits-all proposition. The rate you’ll pay is largely determined…
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26 July

Deep Dive Secrets to Writing the Perfect Headline

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There’s a vast ocean of opportunity for headlines to drown your message and sink your marketing and social media campaigns. A great headline instantly grabs and engages, entices and inspires.…
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15 June

Home Page Hit or Strikeout? 5 Content Tips to Cover Your Bases

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Striking out on home page content can turn customers off and turn them away from your brand. Your home page serves as the front door to digital visitors coming to…
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28 October

Need Attendees? Top 7 Copywriting Tips to Drive Event Registration

bonnie
What’s the biggest challenge of event marketing? Getting attendees to register for your programs, of course. Strategic copywriting can go a long way in helping to boost your event registration…
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4 September

Anatomy of the Perfect B2B Landing Page

bonnie
The function of a landing page is pretty specific: conversion. Whether it’s tied to a PPC campaign, banner ad, e-mail blast or direct mail campaign, your landing page has to…
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26 August

Put Your Subject Lines to the Test

bonnie
I’ve had the privilege of working with some pretty big clients on large-scale email campaigns that have taught me something valuable: humility. You see, just when I think I have…
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25 August

Content Credibility; It’s a Matter of T-R-U-S-T

bonnie
As political candidates dive into their campaign rhetoric, issues related to trust and authenticity keep rising to the surface, putting some presidential hopefuls at risk of sinking in the polls.…
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2 July

Don’t Overlook the Online Power of Off-Line QR Codes

bonnie
I admit it. I love the idea of quick response (QR) codes for adding a digital dimension to direct mail and print collateral. Not only is it intriguing, but it’s…
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About The Writer

Copywriting is my passion, so it’s no surprise that it’s also my business. I’ve spent fifteen years working in the technology sector, turning complex features into compelling sales copy that resonates with B2B audiences… read more


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