Why Freelance Bloggers Are a Big Deal for Small Businesses
A blog is a powerful marketing tool for any business, and it’s an excellent way for companies to share their expertise with customers and prospects. Yet as valuable as blogs…
5 Reasons to Hire a Freelance Social Media Copywriter
Every brand wants more followers, likes, and subscribers. While social media campaigns have proven their value for reaching both brand advocates and potential new customers, success doesn’t come easily. Brands…
Fuel Social Media Outreach with a Freelance Copywriter
Social media platforms are powerful tools brands can use to keep customers and prospects engaged across different social media sites. Failure to optimize your social media presence can lead to…
6 Ways to Build Up Content When Business Is Down
Every business has sales peaks and valleys, and external events can cause a company to slow. So what’s a business to do with downtime caused by disruption? Use it to…
Copywriter vs. Content Writer vs. Creative Writer Explained
So much has changed since I entered the marketing industry as a writer many years ago. Perhaps the most significant shift is the amount of content being generated due to…
Why Cybersecurity is a Marketer’s Problem
If your email response rates are on a downward trend, you could attribute the decline to inbox saturation—or deliverability issues. But there’s another reason your email ROI could be at…
Unbelievable! 4 Ways to Achieve Content Integrity
Words hold power to influence and persuade, but also to damage and degrade. This reality has never been more real than it is today, with the 24/7 impact of social…
Five Ways to Boost Content Appeal With Video
Video content is taking the B2B world by storm. It’s estimated that more video content is uploaded in 30 days than all three major TV networks have created in 30…
Hiring a Wordsmith? Freelance Copywriter Rates Demystified!
Struggling with your freelance copywriting budget? Keep this in mind: it’s all about project scope! Hiring a freelance copywriter isn’t a one-size-fits-all proposition. The rate you’ll pay is largely determined…
Deep Dive Secrets to Writing the Perfect Headline
There’s a vast ocean of opportunity for headlines to drown your message and sink your marketing and social media campaigns. A great headline instantly grabs and engages, entices and inspires.…
Home Page Hit or Strikeout? 5 Content Tips to Cover Your Bases
Striking out on home page content can turn customers off and turn them away from your brand. Your home page serves as the front door to digital visitors coming to…
Need Attendees? Top 7 Copywriting Tips to Drive Event Registration
What’s the biggest challenge of event marketing? Getting attendees to register for your programs, of course. Strategic copywriting can go a long way in helping to boost your event registration…
Anatomy of the Perfect B2B Landing Page
The function of a landing page is pretty specific: conversion. Whether it’s tied to a PPC campaign, banner ad, e-mail blast or direct mail campaign, your landing page has to…
Put Your Subject Lines to the Test
I’ve had the privilege of working with some pretty big clients on large-scale email campaigns that have taught me something valuable: humility. You see, just when I think I have…
Content Credibility; It’s a Matter of T-R-U-S-T
As political candidates dive into their campaign rhetoric, issues related to trust and authenticity keep rising to the surface, putting some presidential hopefuls at risk of sinking in the polls.…
Don’t Overlook the Online Power of Off-Line QR Codes
I admit it. I love the idea of quick response (QR) codes for adding a digital dimension to direct mail and print collateral. Not only is it intriguing, but it’s…