A blog is a powerful marketing tool for any business, and it’s an excellent way for companies to share their expertise with customers and prospects. Yet as valuable as blogs…

Every brand wants more followers, likes, and subscribers. While social media campaigns have proven their value for reaching both brand advocates and potential new customers, success doesn’t come easily. Brands…

Social media platforms are powerful tools brands can use to keep customers and prospects engaged across different social media sites. Failure to optimize your social media presence can lead to…

Every business has sales peaks and valleys, and external events can cause a company to slow. So  what’s a business to do with downtime caused by disruption? Use it to…

So much has changed since I entered the marketing industry as a writer many years ago. Perhaps the most significant shift is the amount of content being generated due to…

If your email response rates are on a downward trend, you could attribute the decline to inbox saturation—or deliverability issues. But there’s another reason your email ROI could be at…

Words hold power to influence and persuade, but also to damage and degrade. This reality has never been more real than it is today, with the 24/7 impact of social…

Video content is taking the B2B world by storm. It’s estimated that more video content is uploaded in 30 days than all three major TV networks have created in 30…

Struggling with your freelance copywriting budget? Keep this in mind: it’s all about project scope! Hiring a freelance copywriter isn’t a one-size-fits-all proposition. The rate you’ll pay is largely determined…

There’s a vast ocean of opportunity for headlines to drown your message and sink your marketing and social media campaigns. A great headline instantly grabs and engages, entices and inspires.…

Striking out on home page content can turn customers off and turn them away from your brand. Your home page serves as the front door to digital visitors coming to…

What’s the biggest challenge of event marketing? Getting attendees to register for your programs, of course. Strategic copywriting can go a long way in helping to boost your event registration…

As political candidates dive into their campaign rhetoric, issues related to trust and authenticity keep rising to the surface, putting some presidential hopefuls at risk of sinking in the polls.…

I admit it. I love the idea of quick response (QR) codes for adding a digital dimension to direct mail and print collateral. Not only is it intriguing, but it’s…